Nintendo has announced several price rises for the original Switch family, including consoles and more. Accompanying this are warnings of additional price hikes down the line, including the Nintendo Switch 2, which was released back in June, as well as video games, and the Nintendo Switch Online membership. These price rises are being stated to be “based on market conditions,” according to Nintendo, and will take effect on August 3rd.
This announcement follows a month after the company suggested price rises were coming to Canada, a decision that was also “based on market conditions.” Nothing further has been outlined yet by them about those plans. Nintendo has made clear that, currently, the Nintendo Switch 2, Nintendo Switch Online, and games, both physically and digitally, will not be impacted by these impending price adjustments. These price raises will affect all three models of the original Nintendo Switch (OLED, Non-OLED, and Lite). The alarm clock Alarmo, select amiibo, and Joy-Con 2 controllers will also see slight increases to retail price.
In an official post on its official website, Nintendo stated:
Pricing for the original Nintendo Switch family of systems and products will change in the United States based on market conditions, effective August 3, 2025. These include Nintendo Switch – OLED Model, Nintendo Switch, Nintendo Switch Lite and select Nintendo Switch accessories.
Other Nintendo products, including certain Nintendo Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo, will also see adjustments.
Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time. However, please note that price adjustments may be necessary in the future.
Pricing information for United States consumers can be found at www.nintendo.com/us/store/
While not directly in their statement (most likely for diplomatic reasons), many analysts were quick to point to the newly implemented tariffs imposed by U.S. President Trump as a likely source of these and many other price increases across the industry. Multiple analysts have suggested an increase in the Switch 2 price is a forgone conclusion, with Daniel Ahmad, Director of Research & Insight at Niko Partners, tweeting:
20% tariff on Vietnam, 30% tariff on China, 15% tariff on Japan. All markets that Nintendo relies on for hardware and software production.
All of this news comes shortly after Nintendo reported its first financial results since the Switch 2 was released in June, seeing a significant boost to the company’s profits with the console itself selling more than 6 million units in only seven weeks on the market. The Switch 2 has had to contend with a turbulent market since its announcement, which occurred only days after President Trump announced a first set of tariffs that were eventual called off. It was then released only a week or so after a second set of tariffs was announced, before those were eventually called off as well.
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