Nintendo has alluded to the idea that they are indeed fine with the Nintendo Switch 2’s current price point. This comes amid rising component costs and recent price hikes for both Sony and Microsoft‘s consoles. Speaking during a Q&A session, Nintendo President Shuntaru Furukawa stated Nintendo believed the Nintendo Switch 2 would maintain profitability despite these rising costs and that “ongoing mass production efforts” would continue to be offset by unspecified.
Fans of the company have taken these statements to mean that the current price of $449.99 would remain the cost of a Nintendo Switch 2, at least through the near future. This is compared, in particular, to fears that the platform would rise in price as we grow closer to the holiday season, where it is sure to be one of the more popular presents. Despite his statements, Furukawa did add a caution that the tariffs imposed by President Donald Trump could still affect these prices regardless of company plans.
He stated during this Q&A:
We believe that we’ll be able to maintain the current level of profitability for hardware for the time being unless there are significant changes in external factors, such as a shift in tariff assumptions, or other unexpected events,
While we are aware that the costs of various materials are rising, we also anticipate some areas where cost reduction may be achieved for Nintendo Switch 2 through ongoing mass production efforts. Therefore, currently we do not expect the recent rise in material costs to greatly impact profitability. We will continue our efforts to maintain the same level of profitability as we currently have.
Nintendo has, for the most part, resisted adjusting the price of its newest system amid a year plagued with concerns over tariffs. The platform was impacted by the first wave of tariffs back in April, delaying pre-orders in the United States by several weeks. Nintendo has raised the prices of all versions of the original Nintendo Switch, as well as Switch 2 accessories, both of which are most likely in hopes of offsetting any loss that might be incurred by not adjusting the price of their newly released system.
Price talks in general have been at the forefront of the conversation this year, as the cost of manufacturing continues to increase and the average consumer’s buying power decreases. Mario Kart World, for instance, launched at $80, which was a $10 increase over the average cost of games. This cost seemed like it would become a standard when Xbox announced big titles like The Outer Worlds 2 would cost similarly, but later backtracked due to fan backlash. This is also in a year where three of the frontrunners for Game of the Year, Hades II, Hollow Knight Silksong, and Clair Obscur: Expedition 33, all released for under the industry’s former standard of $60.
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