Sony has announced that their loyalty program, PlayStation Stars, is set to end after three years of support. PlayStation Stars was a program that, as Sony puts it, was to “bring our community of players together to share the joys of gaming.” Through this, gamers could play challenges revolving around certain games or game types that earned points, or receive points through digital purchases that could be redeemed for prizes or PlayStation digital currency.
Sony announced this news through an official PlayStation Blog post, in which Vice President of Network Advertising, Loyalty & Licensed Merchandise, Grace Chen, stated:
Since launching the program, we’ve learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings.
The Blog also lists important changes coming to the service as it gears itself to wind down by the end of the year:
- Starting today, PlayStation Stars will no longer accept new members for this version of the program.
- If members choose to cancel their PlayStation Stars membership starting today, it will not be possible to rejoin this version of the program, and members will lose all earned Points.
- Current PlayStation Stars members can still earn Digital Collectibles, Points and level up their status until July 23, 2025 at 7:59AM PDT | 3:59PM BST | 11:59PM JST. After this date, there will be no new PlayStation Stars Campaigns available, or any additional rewards or status benefits to earn.
- This version of the PlayStation Stars program will fully end on November 2, 2026 and current PlayStation Stars members can continue to redeem Points as long as their Points don’t expire before then.
Additionally, the post suggests that Sony will continue to “continue to celebrate all of our players through the various community activities we have planned,” suggesting the company does have something coming in the future, though no way of knowing what that is at this point. Despite large requirements of challenges or digital purchases to get currency, I do hope something that similarly rewards players is in he pipeline. I have made some big purchases like Black Myth Wukong and Alan Wake II that were made more manageable using the service.
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